Today YouTube announced to the public that it has reached the 1 Billon daily downloads, they even changed their logo with this one:
This is an interesting number as comScore, in his last report, says that, in the US alone, we had 25 Billon downloads last August. Out of these, 10 Billon are YouTube donwloads. If 50% of YouTube’s downloads are out of the US, this would tell us that, out of the 30 Billon monthly downloads in YouTube, 15 of those are downloaded in the US. Why does comScore say 10 Billon and YouTube say 15? Well that is an interesting topic (a few months ago some analysts predicted that YouTube would loose areound $500M in 2009), maybe Google (YouTube’s owner) is trying to show us, with these figures, that this will not be the case.
Regardless if it is 10 or 15 Billons… THAT’S A LOT OF VIDEO!!!
Video is changing the dominant traffic on the net, both corporate and public (aka: Internet) and this will imply big changes for those building these networks.
Cisco, in his annual “Visual Networking Index”, predicts that Global IP traffic will increase by a factor of five from 2008 to 2013, approaching 56 exabytes per month in 2013, compared to approximately 9 exabytes per month in 2008. By 2013, annual global IP traffic will reach two-thirds of a zettabyte (673 exabytes). For those of you asking yourselves: “What is an exabyte? What is a zettabyte?” Well, a zettabyte is a trillion gigabytes (the order is kilo, mega, giga, tera, peta, exa, zetta and yotta)
By 2013, the sum of all forms of video (TV, VoD, Internet Video, and P2P) will exceed 90 percent of global consumer traffic, while global online video will be 60 percent of consumer Internet traffic (up from 32 percent in 2009).
Today’s dominant traffic is P2P (all those people “sharing” their own music and movies…), by 2013 the dominant traffic will be online video, while interactive video will be the dominant traffic by 2020 (it looks like we will finally be able to have video sessions from our homes, just like in the movies)
This video shows some of these statistics (mind you, this video is more than 12 months old):
Is today’s Internet ready to support all these video?
Anyone trying to use Skype Video frequently, no just try it once, I am talking about using it seriously, at least once per day, every day, know the answer…
Anyone trying to watuch a video on VxV know the answer…
Everyone wathcing how Dr Horrible interrupted the Emmy’s Award ceremony a few days ago realized 2 things: the TV industry in the US is afraid of internet video, and the experience of watching TV over the internet today is not ideal (to say it in a very “politically correct” manner)
Internet needs to evolve… it needs to support this growning demand of multimedia flows (be it video, voice, data, whatever!) in a scalable way.
YouTube is celebrating it’s third anniversay of bieng bought by Google, and they are doing so by announcing 1 Billon daily downloads. It just confirms all the predictions. Video will dominate the net.
Are we Ready?
