Los Medios y las Redes Sociales
El otro dia me paso algo interesante que me dejo pensando en el uso que hacen los medios de las Redes Sociales (lease Facebook, Twitter, LinkdeIn, etc)
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Que paso? Me levante el viernes 11 de Marzo para llevar a los chicos al colegio y cuando prendo la television me entero del Terremto, seguido de Tsunami, en Japón.
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La rutina de la mañana (bañarme, levantar a los chicos, hacerle la comida al menor, etc) no me permitio escuchar demasiado de lo que había sucedido.
Entonces, cuando me subo al auto, a eso de las 7:30AM, prendo, como todas las mañanas, la radio en la Rock & Pop para escuchar el programa “No Somos Nadie”
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Después de pasar por el colegio de mi hija, y despues por el de mi hijo, ya habian pasado las 8:00AM y en el programa no escuche nada del tema de Japon, ni siquiera lo incluyeron en los titualres.
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Al llegar al colegio de mi hijo se me ocurrió mandar este Tweet:
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Segui mi viaje, y un rato despues, cuando baje a comprar algo, leo la respuesta por parte de la gente de “No Somos Nadie” (@NSN959)
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Cuando lo empeze a leer pensaba “OK, justo no esuche cuando hablaron de eso. Quizas cuando llegue al colegio, o algo, no hay drama”
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Pero despues el Tweet termina con “Despiertese mas temprano o no hable al pedo” (!!!)
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La verdad es que tuve que leerlo varias veces. No entendia porque me estaban contestando en ese tono.
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Continue reading ‘Los Medios y las Redes Sociales’ »
A new way of working: TelePresence
Today all companies, regardless of size and geography, face greater business demands and a more competitive marketplace. You must continually find new ways to be agile and increase speed to market while reducing costs.
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Effective communication and collaboration are critical. The ability to engage immediately across geographies with employees, suppliers, and customers is a must.
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To be able to cope with these demands the solution your company implements must be able to interoperate, regardless of the device, time and location.
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We have become mobile beasts; the innovation on end-user mobile devices; combined with WiFi and 3G connectivity everywhere and with premium broadband at affordable prices in most houses, allows us to work, learn and play from everywhere, at any time.
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Video and social media are changing the way we communicate and interact. Video stimulates more effective relationships and enhanced engagement.
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Your solution should be able to adapt to these new requirements.
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If you are on a bus, train or waiting for your dentist, can you join a business meeting with your boss, who is sitting on a TelePresence room, with other 4 TelePresence Rooms around the globe? Can you hear what they say? Can they hear you? Can you see what data is being shared?
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What happens when you get home? Can you join via video?
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What happens when you get to the office? Can you join with your Personal TelePresence endpoint in your office? What about your MultiPurpose endpoint in your meeting room? If you have an Immersive TelePresence room available… Can you still join?
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What happens if you are travelling… Can you join from your hotel? Do you have an Immersive TelePresence room there? Will your customer, supplier or partner be able to join from any of these devices?
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These are important questions to answer.
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Raising the productivity of employees whose jobs can’t be automated is the next great performance challenge, and being able to collaborate with any device, at any time, from anywhere, is key to achieve this.
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It’s the middle of the organization that matters in the organization. If you are a decision maker, and you can invest in technology that shorten the time to decisions, there’s no better place to invest your dollars.
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I’m talking about things like using video as the new user manual or brochure.
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I’m talking about using Collaboration to find the right person that is available now to respond to an opportunity.
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I’m talking about shrinking the globe when you have dispersed teams.
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Or using video for weekly distributed commits so you can look someone in the eye versus inputting data into salesforce.com—the difference between Collaboration 1.0 and Collaboration 2.0!
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To successfully raise productivity, you need to drive your organization’s culture towards a new way of working, using business processes and technology to achieve this.
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Today, we all live in an ocean of data, and we need to transform this data into useful information.
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It’s all about connecting the right people, with the right information at the right time.
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It’s about building trust between dispersed individuals with rich and reliable interconnections.
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In order to make collaboration truly transformative, we have to be able to collaborate with confidence across companies—not just within our own firewall. Organizations want to unlock knowledge and expertise from beyond their corporate walls to drive productivity, innovation, and customer intimacy. But they need assurance that they can do it securely and with confidence when it comes to video, voice and presence.
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Face-to-face Collaboration allows your organization to reduce the time dispersed groups are able to work productively.
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TelePresence is Face-to-face Collaboration! Regardless of device, location or time!
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TelePresence enables new ways of working and allows you to approach processes in ways never before possible. Making faster, better decisions, bringing in expertise immediately and unifying team members are just some ways that video can change the way a business operates.
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TelePresence is the new way of doing video, where you have simplicity, quality, reliability in every interaction, regardless of the size of the device you are using, from an immersive room for 18 people, a multipurpose meeting room, or software running in your PC or Mac.
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TelePresence powers the new way of working, where everyone, everywhere can be more productive through face-to-face collaboration.
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TelePresence connects co-workers and extends face-to-face collaboration around the world.
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TelePresence meets your needs from team to personal use, to specific applications for your business, and even via public access.
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By building your global video community, you can do more with less, transform your organization, drive competitive advantage, and be greener.
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Look for the answers to these questions:
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How can YOU optimize YOUR operations?
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How can YOU increase productivity?
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How can YOU create strategic advantage so no one can touch YOUR ORGANIZATION?
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Technology is not going to hold you back—it’s available.
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And your team members are not going to hold you back—they are ready.
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The time is now to embrace TelePresence, to embrace Collaboration—and if you don’t your competition will….
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Are you ready?
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Disclaimer: I work for Cisco on Collaboration technologies supporting Emerging Markets. This post is based on publicly available material that can be found in Cisco’s web site: http://cisco.com/go/telepresence.
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Why do we need more bandwidth? Video Explosion!
Sorry, but this post is not available in English
Collaboration is the platform for Business
Businesses are increasingly under pressure to find new ways to increase productivity and stay ahead of the competition.
Collaboration technologies are the next phase of the Internet that will increase productivity, innovation,and growth.
New networking technologies are offering organizations far greater freedom as to when, where, and how they collaborate. Is your company ready to take advantage of these major communications innovations?
Investments in information technology help organizations change the way they can do business. But technology cannot change old habits. Leadership coupled with strategic management is the most effective way to create the organizational changes necessary to take best advantage of advances in technology.
Why Is Collaboration So Important?
Collaboration is the act of people working together to reach a common goal. It involves getting the right information to the right people at the right time to make the right decision. Such well-informed and speedy decisions in turn help organizations get work done.
But collaboration is much more than communication. It is the way that all the people in an enterprise function together. Better collaboration means better business operations
By improving these capabilities with improved collaboration, organizations can increase the scale and capacity of their processes and develop new ways of doing business.
Good collaborative information sharing and decision making lead to better business results by reducing manufacturing costs, stimulating innovation, speeding time-to-market, improving product and service quality, and opening new business opportunities.
Certainly, collaboration has always been fundamental to business. After all, humans are highly social animals, and by interacting with each other, we gain important information.
But new pressures on businesses are making collaboration more important than ever.
In addition to economic conditions that are requiring even more cost-efficient operations, several long-term trends, including information overload, globalization, and partnering (through increased outsourcing and virtual companies), have put collaboration in the spotlight.
In all these cases, various barriers (organizational, physical, and psychological) inhibit the optimum exchange of information to make decisions and get work done.
To gain the most benefit from investments in collaborative tools, organizational leaders must make cultural, management, and process changes a priority. Without such behavioral and procedural initiatives, new collaborative technologies will offer only limited benefits, but if carried out well, implementation of these new technologies has the potential to transform an organization and bring exceptional new operational efficiencies and business opportunities
Components of Collaboration
To efficiently and effectively move through the investigative, performance, and transformation phases of collaboration, organizations must carefully cultivate the three components of collaboration: people, processes, and technology.
People
Also described as the cultural aspect of collaboration, these component focuses on ways to influence people’s attitudes and collaborative behaviors: what people believe, how they feel about something, and what they think is proper behavior. Main areas of focus include leadership expectations, management practices, performance measurements, incentives and rewards, role models, and hiring policies.
New behavioral expectations need to be clearly defined, developed, and incorporated into an organization’s culture. Leadership and management systems need to align with new collaboration efforts for the proper behavior expectations to be set, operationalized, and measured (that is, made accountable).
Processes
Process changes are changes in the way you get your work done. Processes include governance, decision making, skills cultivation, funding, and operational logistics, with a strong emphasis on review-and-improve cycles.
Collaborative processes are the institutional support structures necessary for helping people implement collaboration. The unit of performance shifts from individual to group or team in a collaborative setting. An organization that uses collaboration well needs to understand that the traditional systems of performance will not work effectively (that is, individual systems produce competition, whereas team systems produce collaboration).
Management models need to change to reward and recognize the right behaviors.
Technology
There are many types of collaborative applications—and there will be many more: Wikis, blogs, virtual workspaces, video presentations, instant messaging, social networking sites, web conferencing, and Twitter are just a start.
With this in mind, chief information officers (CIOs) need to build a foundation to support those applications.
The range of collaborative possibilities will be limited by the network’s infrastructure. A collaborative network infrastructure should be able to carry a host of multimedia services with quality-of-service (QoS) capabilities, especially for video and audio traffic.
Collaboration is the platform for Business, only by focusing on all three components, People, Process and Technology, will organizations be able to gain the most benefit from their investments
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If you liked, or disliked, this post, please comment on it. This is the first of a series of posts focused on Collaboration
Disclaimer: I work for Cisco on Collaboration technologies supporting Emerging Markets. This post is based on publicly available material that can be found in Cisco’s web site: http://cisco.com/go/collaboration
Video: Are we ready?
Today YouTube announced to the public that it has reached the 1 Billon daily downloads, they even changed their logo with this one:
This is an interesting number as comScore, in his last report, says that, in the US alone, we had 25 Billon downloads last August. Out of these, 10 Billon are YouTube donwloads. If 50% of YouTube’s downloads are out of the US, this would tell us that, out of the 30 Billon monthly downloads in YouTube, 15 of those are downloaded in the US. Why does comScore say 10 Billon and YouTube say 15? Well that is an interesting topic (a few months ago some analysts predicted that YouTube would loose areound $500M in 2009), maybe Google (YouTube’s owner) is trying to show us, with these figures, that this will not be the case.
Regardless if it is 10 or 15 Billons… THAT’S A LOT OF VIDEO!!!
Video is changing the dominant traffic on the net, both corporate and public (aka: Internet) and this will imply big changes for those building these networks.
Cisco, in his annual “Visual Networking Index”, predicts that Global IP traffic will increase by a factor of five from 2008 to 2013, approaching 56 exabytes per month in 2013, compared to approximately 9 exabytes per month in 2008. By 2013, annual global IP traffic will reach two-thirds of a zettabyte (673 exabytes). For those of you asking yourselves: “What is an exabyte? What is a zettabyte?” Well, a zettabyte is a trillion gigabytes (the order is kilo, mega, giga, tera, peta, exa, zetta and yotta)
By 2013, the sum of all forms of video (TV, VoD, Internet Video, and P2P) will exceed 90 percent of global consumer traffic, while global online video will be 60 percent of consumer Internet traffic (up from 32 percent in 2009).
Today’s dominant traffic is P2P (all those people “sharing” their own music and movies…), by 2013 the dominant traffic will be online video, while interactive video will be the dominant traffic by 2020 (it looks like we will finally be able to have video sessions from our homes, just like in the movies)
This video shows some of these statistics (mind you, this video is more than 12 months old):
Is today’s Internet ready to support all these video?
Anyone trying to use Skype Video frequently, no just try it once, I am talking about using it seriously, at least once per day, every day, know the answer…
Anyone trying to watuch a video on VxV know the answer…
Everyone wathcing how Dr Horrible interrupted the Emmy’s Award ceremony a few days ago realized 2 things: the TV industry in the US is afraid of internet video, and the experience of watching TV over the internet today is not ideal (to say it in a very “politically correct” manner)
Internet needs to evolve… it needs to support this growning demand of multimedia flows (be it video, voice, data, whatever!) in a scalable way.
YouTube is celebrating it’s third anniversay of bieng bought by Google, and they are doing so by announcing 1 Billon daily downloads. It just confirms all the predictions. Video will dominate the net.
Are we Ready?
Calidad, Simplicidad y Confiabilidad: Twitter las tiene?
La caida por dos horas de Twitter de hoy, y las subsiguientes quejas de los millones de usuarios por todos los medios que encontraron, sumada a la caida de hace unos dos meses (6 de Agosto, para ser más preciso), me generó esta pregunta: Cuantas caidas harán falta para que la gente empieze a abandonar Twitter? O Facebook?
Las dos caidas en dos meses fueron por motivos bien diferentes. La de Agosto fue por un ataque distribuido (DDOS o Distributed Denial of Service attack), mientras que la de hoy fue por un Bug interno en el servicio.
A la gente le importa? La respuesta, obviamente, es NO.
La gente quiere usar un servicio, nada más. Y para que la gente use un servicio con frecuencia, o compre un producto, debe estar contenta con el mismo. Para que esto suceda, se deben tener tres caracterisiticas básicas: Calidad, Simplicidad y Confiabilidad.
Si alguna de estas 3 caracteristicas no se brinda, la probabilidad de exito de un servicio o producto es muy baja.
Veamos cada una de estas por separado:
Calidad: Esto suena a obviedad. Pero la experiencia de usar un servicio o un producto debe ser lo más alta posible para las necesidades de la gente. Si no se tiene el minimo de calidad que la gente busca, dificil que la gente lo use.
Simplicidad: Esto ya no es tan obvio. Recién ahora muchas empresas se están dando cuenta de la importancia que tiene que un producto o servicio sea FACIL de usar. Si no lo es… bueno la gente no lo usa y listo. Un ejemplo? Porque el iPod, cuando empezo hace unos 8 años, le gano a los demas MP3s? Por que cualquiera lo puede usar… CUALQUIERA! (Después ya se transformó en un simbolo de status social… aunque siga siendo fácil de usar… )
Confiabilidad: De que importa la calidad de un servicio o producto cuando funciona… si el mismo no siempre funciona! Se imaginan que hubiese pasado con el iPod si lo tuviesemos que “resetear” cada media hora? Un ejemplo? Yo tengo que resetear mi Nokia e71 al menos una vez por día, y ya es más que suficiente para que lo quiera cambiar, a pesar de que, cuando funciona, estoy más que contento con el.
Si analizamos porque muchos servicios o productos que “parecian” que iban a ser un exito no lo fueron, seguro que los mismos no eran confiables, o no eran faciles de usar, o no tenian la calidad necesaria para satisfacer las necesidas de la gente.
Entonces, con estas “caidas” la gente empieza ya esta empezando a dudar de la confiabilidad de Twitter… lo que NO es bueno.
Entonces, cuantas veces se tiene que caer Twitter (o Facebook) para que la gente lo abandone? Cuando la confiabilidad de Twitter se puede transformar en un problema? Personalmente espero que nunca. Pero la frustración de la gente con el corte de hoy, me hace creer que si se cae con una frecuencia mayor a 1 vez por mes… ya va a ser suficiente para que la gente le empieze a dar la espalda.
Que opinan?
Yes, Twitter is down… well worse… Really Slow!
Yes, it’s NOT YOU, it’s Twitter.
This can be seen just by going to their website http://twitter.com where you will find this:
Or, if you want more information, you can get it from the official Twitter Status monitor, where you will see something like this:
So? What to do now???? Well… you could read a book… take a nap… go jogging… call a friend and have a REAL conversation… So many choices!!!
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Dilbert’s use of Twitter
Gotta love it!
